How Social Media Stole My Sick Time

Ok, so it’s not just social media that I blame for stealing my sick time, but the whole state of connectivity in general. Even though I love the ease of use of technology, I also resist it.

In November of this year, I needed an orthopedic surgery. I scheduled it, made plans to be out of the office, and stocked up on soup and toilet paper. You know, the things you don’t want to run out of when you’re on crutches and can’t stand at the stove for an hour or drive to the store?

I was ready to rest, recuperate and heal. Maybe even watch a little daytime TV in a mindless vegetative state to speed the healing process. But that just wasn’t meant to be. Nope, instead I was more productive than I’ve ever been due to the widespread accessibility to technology.

In the course of two weeks, I finished reading three books on social media which I had ordered online (CrushIt, Inbound Marketing, and Socialnomics). Every day I dialed-in to my company’s computer network. Stretched out on my couch with my leg elevated, I clicked away on my laptop through my own wireless network to check and respond to client emails and made phone calls to clients when needed.

I logged-on to Instant Messaging so I could converse with colleagues about ongoing projects. I updated my LinkedIn contacts, uploaded a video to Vimeo from a discussion I led at PodCampNH called "I Drank the Social Media Kool-Aid, Why You Should Too" as well as the presentation notes to SlideShare. I wrote a company blog post, Tweeted about it for myself (@dvautier) and the company (@ActiveEdgeTeam). I shared it on my Facebook account with my friends and also updated my company’s Facebook account to promote it. Hell, I even watched the full series of tutorials on the Google Analytics support website and coordinated a new client meeting for the week I returned to the office.

My two weeks of resting, recuperating, and healing away from the office on sick time evaporated. It was simply gone. There was no sick time. If I thought about it, I suppose I could maybe blame some of that fact on me. That I wanted to get some things accomplished, wanted to learn and contribute and stay connected.

Nah, instead I’m just going to blame it on Social Media and technology. After all, I never had this problem before portable computing, instant messaging and cell phones.

I Drank The Social Media Kool-Aid, Why You Should Too

In November of this year, NH hosted it's first ever PodCamp NH, held at the New Hampton school in New Hampton, NH. At this inaugural event I was fortunate enough to be a session leader to discuss some of the topics related to how communication has changed and how Social Media fills the new communication style. The topic discussed in my session was "I Drank the Social Media Kool-Aid, Why You Should too."

You can view the session either by video or reviewing the slides on SlideShare. Hope you enjoy the conversation.

Twitter for Beginners - A Six Step Guide

Everyone's talking about it. The world is atwitter with Twitter. Here's a quick beginners guide to getting started. You may as well jump in and see what all the hubbub is about, right? Come on in, the water is fine.

1. Get Started, Join Twitter

Go to Twitter.com to get started. Lots of folks use their own names for their profile as a sort of personal brand, but if you prefer to use a moniker, that’s also accepted. Twitter will ask for your email though, so if you’re truly interested in remaining private you may want to create an email account with that same alias.

2. Customize your Profile

Once you have an account, you’ll want to customize it and make it interesting and easy for others to follow. In the upper right hand corner you’ll notice your profile information. On top of the profile information you’ll find the navigation bar. Click on the Settings tab. There you can upload a photo, add a brief bio and include a link to your blog or website. That way, fellow Twitterers can get an immediate idea of who you are and what you’re likely to be Twittering about.

3. Start Tweeting

This is the fun part. Place your curser in the open box at the top and answer the question “What are you doing?” Don’t worry that you don’t have anything pithy to say right off the bat, inspiration will come in time. It can be as simple as “hey, I’m new here” to “All glory comes from daring to begin ~Anonymous.”

The key is to consistently add tweets, whether that is every day, every week or every month. The level of participation is up to you. Just as in everything else in life though, Twitter works best when you regularly contribute. The more you contribute, the more likely you are to find value in it.

Start with topics that interest you, but keep it brief. Twitter only allows 140 characters to get your point across. You can also add informational links that make your tweets even more interesting.

4. Find People with Similar Interests

Use the search bar your Twitter homepage or Twitter search to search on topics you find engaging and start following others with similar interests as you. Or check out Tweetbin to follow a number of topics at once. Follow people you think are intriguing.

5. Initiate Two-Way Conversations

Open a dialogue with other Twitterers. Reply to their Tweets using @username to identify who you’re Tweeting with. ReTweet something of interest using RT @username (RT = short for re-Tweet).

Remember to listen for the other side of the conversation. Search on your own Twitter name in the homepage search bar with either @username or username to see whose mentioning you. Conversations aren’t really conversations if you’re not exchanging messages. Be generous with your conversations. ReTweet frequently if you think the Tweet is valuable and always include the origin of the Tweet if it comes from another Twitterer.

6. Don’t Spam

Good manners apply on Twitter. Twitter is a social network, not a direct sales channel so sending repeated solicitation Tweets or Direct Mails tend annoy rather than attract people. Just like a cocktail party, a mention of an offer is usually ok, but sales pressure is sure to be rebuked.

Now that you have a voice in the Twitterverse, you’ll find a whole new world of information, resources, and social interaction sure to siphon the time from your day in an instantly gratifying, addictive, guilty pleasure.

Social Media – What’s The Big Deal?

The use of social media is skyrocketing. Online social networking sites are breaking records and crashing operating systems with the huge influx of users. “So what’s the big deal?” you might be thinking. "Why are online social media outlets so popular?"

My answer may surprise you. It’s the people. Granted, the technology is fun, but it still boils down to individuals. You, me and our need to connect.

Since the beginning of time people have gathered, mingled and interacted with others in the social culture of life. Then, just as now we learn, love and build relationships. We exchange ideas, share experiences, earn livings, and we seek and give guidance. We network, expand our circles, and cooperate for a greater good. In essence we live and express ourselves as individuals.

Social media helps us to do all those things but just on a larger and faster scale with more immediate results. When all is said and done though, it’s still all about people.

Let’s look at what are arguably the top social media outlets and how they relate to the people who use them.

Facebook – Mostly people you knew. It’s much like a reunion, with lots of old high-school and college classmates gathering and reconnecting.

LinkedIn – Mostly people you know. It’s like a Chamber of Commerce event with lots of current work colleagues, vendors, and clients.

Twitter – Mostly people you want to know. Similar to a cocktail party where you briefly exchange quips and small bits of information.

Blogs – A forum to express yourself and learn. You write about what interests you, what you think others will find interesting, and what will highlight your best features.

Social media satisfies our need to connect with people from the past, people from our current relationships, and people we’d like to know. It’s also a place to be heard, carve out a niche, and connect.

So, what’s the big deal? It’s no big deal really. It’s just people connecting in a different way.

Do You Twitter?

Like so many other technology second adopters, I have finally been caught up in the social media avalanche that has become know as Twitter.

I call myself a technology second adopter because I wasn’t the first wave of online computer pioneers to catch the tweeting bug. I actually waited in the online wings to be sure I could discern the hype from the value before jumping in with both feet.

But now here I am, up to my eyeballs in tweet talk and loving it. To an education junkie and long-time marketer like me, its heaven. An information explosion with countless resources and boatloads of people willing to share what they know. It’s like finding the golden ticket to the chocolate factory and winning a never ending supply of everlasting gob-stoppers.

As the world’s top microblog, Twitter grew 1,382% year-over-year in February 2009 (Nielsen Online) and shows no signs of slowing down. It will be interesting to watch as more main-stream users and businesses jump on board in search of online opportunity through non-conventional channels.

If you’re interested in taking a peek at my peeps and what it’s all about, follow me on Twitter at @dvautier. Now, if only I can figure out how to add the link button.