Sunday, April 19, 2009

Eco-Friendly ‘Green’ Tires

I just got a new set of summer tires for my car. They’re green. No, not the color but the way they’re made. They’re eco-friendly tires by Nokian.

When I started looking for tires this Spring I had no idea that eco-friendly tires even existed. The concept wasn’t even on my radar. So when I was researching tires to replace my Pirellis, and learned that they had a line of green sports tires, the Pirelli Cinturato, I was excited.

Then my tire shop told me about Nokian, who is entirely green. According to their website, “Nokian Tyres is the world's first tire manufacturer to introduce a production method using earth-friendly oils. Our birch leaf insignia guarantees the complete absence of toxic chemicals.” That was pretty intriguing and definitely fit into my lifestyle of living green.

But to be sure I was making a good decision I spoke with a few tire-savvy friends who shared that they had been riding Nokian’s for a long while, one for over 15 years. They both spoke favorably of Nokian’s performance and handling and highly recommended them.

By running on new Nokian eco-friendly tires, I feel like I’m being a responsible and accountable global citizen. The bonus, is that the high-performance Nokian’s and 17” rims look great on my Saab Convertible. They’re a sweet ride. Go green.

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