I’ve finally taken my first step into the blogging world. It took me a while to get here, which you may think is odd for a fairly outgoing, career ‘marketing type’ such as myself. You know us marketers, those annoying types of people who spend every day thinking about how to position, brand and present a company in the world in the best, most memorable way possible, to increase sales and reduce the friction of the buying cycle.
Yup, I’m the kind of person who formulates an opinion on website functionality when I shop online, make comments out loud (even if I’m home alone with only the cat to hear me) when I receive a direct mail offer with no tracking system on it, and laugh uncontrollably when I see a live trade publication ad with an outline of an empty box and a big bold “FPO” printed diagonally in the location where a photo should be. For all you marketing types reading this, yes, I really did see “FPO” (for placement only) on an ad by a former client and yes, my laughing was loud and boisterous.
So, with years of writing and managing the corporate communications of companies to public audiences, you’d think I’d have no trouble at all with writing my own blog, right? Wrong. This is a challenge of a different sort. This is a personal blog and as such, well it’s personal! Throughout my entire life, it’s always been easier to do for others rather than to boldly step to the front and center of the stage and declare “this is me”. It’s a bit nerve racking to put myself out there on the fail tree limb and pray that a strong breeze doesn’t shake the branch uncontrollably and send me tumbling dangerously toward an uncertain, unpleasant, free-falling failure. But since inaction guarantees failure, I’m taking my chances on the tree limb. I hope you’ll join me.